Changing the game: The dynamics of the commercialisation of football in Eastern Africa

Celebrating social science research! ESRC annual Festival of Social Science 7 to 15 November 2020.

Dr Jörg Wiegratz leads the project funded by the FIFA Research Scholarship entitled “Changing the game: The dynamics of the commercialisation of football in Eastern Africa”.

The project proposes a comparative study of the ongoing and intensifying dynamics of commercialisation of football in East Africa. The aim is to empirically investigate and map the major drivers, characteristics and repercussions of the commercialisation in two countries: Kenya and Uganda. The overall question is: what changes are triggered by the commercialisation of local football?

The project will investigate different clubs and commercial developments in the countries’ capitals – Nairobi and Kampala. The methodology will be a combination of structured interviews with local/locally present foreign actors and participant observation.

Visit the project website.

Find out more about the Festival of Social Science 2020.